![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/537aae3d-8508-4b9b-88b4-ee9315c795eb_rw_1920.jpg?h=7386592f891a89829c2636f80a458c22)
Overview
Through research, testing, and understanding, a team and I created a new packaging design for Always period pads. The team discovered that there were many challenges with the current Always packaging. Our goal as a team was to find the best solution by using UX methods to understand users and to test our understanding.
Deliverables: Packaging
My Role: Researcher, Designer, Prototyping
My Team: Kathern, Isabela, and Jeffery
My Role: Researcher, Designer, Prototyping
My Team: Kathern, Isabela, and Jeffery
What's the Problem?
• Once the plastic wrap of the package is ripped, it can no longer be sealed.
•Label is not discreet and can cause embarrassment to some users.
• Users have to buy multiple sizes for their household or themselves.
•Label is not discreet and can cause embarrassment to some users.
• Users have to buy multiple sizes for their household or themselves.
Who is the Target Audience?
• Young teens and adults.
• Transgender male who still menstruates.
• Households with multiple women.
• Transgender male who still menstruates.
• Households with multiple women.
![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/20dbc972-98e5-4239-9058-a8ad211bcb7f_rw_1200.jpeg?h=9babc05c84c2790a197421daed599c4a)
Process
From our research, my team created different solutions that would help solve the re-sealable container issue, and through our research, we learned that users wanted a variety pack of different size pads.
![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/acdd322c-aacc-4580-abf2-0c2959843c9f_rw_600.png?h=7f221584806a8ee675c49d2e4f28d4bb)
![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/58508857-fa04-4cd8-8c89-cb7556303fa9_rw_1200.jpeg?h=a98ff9a15ec547a9a64f63f1d1ca8f9b)
![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/1cfa50cd-0a22-42e8-8de0-a473e17b54a4_rw_600.png?h=6d9b95c287da9c7acb4cd6cd6c1f1eed)
![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/96be11ed-d96c-46fb-876a-ab8fb40b36f4_rw_1200.jpeg?h=0b535a5bd53720b4f35b676d259efce0)
![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/7c221354-7df8-4bdb-86b6-a46a6b2945e8_rw_600.png?h=8dce5faa2aabc36aeae50204d387669e)
![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/19a6c0c3-9db5-41a5-8eb4-bdc19bcf10aa_rw_1200.jpeg?h=ede9b80b43ce4d03272295703c1944b0)
![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/fe079cf4-3082-4d4e-b0c4-b4b2fd4ed485_rw_3840.jpg?h=b71c58f3b5b58ecede6c2ec3b1f68bc9)
After getting insight from users, we made adjustments and came up with a container with a liftable lid.
New Packaging
After working through our research, I made renderings of the container with the help of team members.
![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/2d9845c0-0976-48c2-a98b-d0a422ce5f47_rw_1920.jpg?h=e84a24a40763e809b3a56f8a0a072905)
A neutral pattern was made by a team member that used Always branding. I created a removable label that would wrap around the box. This choice was made because users wanted a box that would be discrete after purchasing.
![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/9ac11259-a866-481d-9bdb-d31b05fd8419_rw_1920.jpg?h=f03fb860734d6e6edbb2981dbe7f1508)
This information was included inside the box to help assist users if they ever needed it and to prevent it from being on the label.
![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/8a5b9668-9298-42f4-a9de-481c4cfdc535_rw_1920.jpg?h=368943ff2079ef0648a19b0264566a9a)
On the label, users can see what sizes are in the box. I created a visual of what the pad looks like for those who are still learning about pads and the kinds of pads they like.
![](https://cdn.myportfolio.com/3ab114a5-990c-441d-b44d-4d27b75ab2e0/d96ca501-72dc-4404-ba47-a07a7d946c6b_rw_1920.jpg?h=75605e778b2b2b41a6f87eccb559d66e)
Different packaging and label to help identify the different sizes